Improve Your Site's Ranking

PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results .
PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings. Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database.

1) High Quality Content/Information:

This is the first and foremost important thing you need to remember in boosting your site PageRank. When your site provides high quality information and content, you have all chances to get links from high authority sites. In other words, you might be seeing some ping-backs coming to your WordPress site from various sources. Which means, people are linking to your site from their content and letting their readers to know about your work.

2) Guest Article/Post:

If you are aiming for a high PageRank (Minimum PR 3), you should always try to get high quality back-links from other sites. Usually these high quality websites are niche sites and will follow a particular set of topics. For example, if you have a website on WordPress tips, then try to get a back-link from that niche itself. Which means, you should avoid links which are not from your niche topic and try to focus on some other website. One of the best ways to get a back-link from a particular niche is via Guest Articles/Posts, and you should make sure they allow you to write something on their website.

3) Build links gradually and steadily

Once you’ve got a detailed link building plan, you can start getting backlinks. But don’t hurry up, to look natural to Google, your link building must be performed slowly and steadily. As a general recommendation, I can say that for a campaign to look natural, you should build not more than 5 links a day.

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

    1. Backlinks.
    2. Inbound links.
    3. Internal links.
    4. External links.
    5. No-Follow links.
    6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from
1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

    a. DMOZ
    b. Yahoo Directory
    c. Best Of The Web
    d. Ezine Articles
    e. Article Base
    f. Go Articles

4) Metadata

When designing your website, each page contains a space between the

tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

    a. Title Metadata
    Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
   
     b. Description Metadata
    Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display-a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
  
      c. Keyword Metadata
    Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

How Can you Increase your PageRank with SEO Tools?

The best way to increase your PageRank is to have quality content that other people want to link.
If you'd like to increase your PageRank, you need to have "back-links," or other people linking to your website. You can trade links with other people, but make sure you only trade relevant links, and make sure you're not trading links with a link farm. You can register your website with directories, such as theOpen Directory Project, but use directories with high PageRank whenever possible.
Many websites offer free SEO tools, ranging from page analyzers, link analyzers to keyword suggestion tools and ad suggestion tools.

First of all, you need to make a competition research in order to find and focus on those keywords, which you can afford. Using Free SEO Cost Calculator Tool you can find out how many links you need and how much it will cost you to outrank your competition.

Visual Website Optimizer

You don’t need to know how to code to use this handy tool. It allows you to A/B test your future content, so you can discover best performing version of your site.
This crosses over with your Content Marketing Strategy, allowing you to ensure the SEO efforts of upcoming blog posts and website copy are the best they can be. Much easier than finding out the hard way.

SEO Toolbar

SEO Toolbar provides a wealth of marketing data, and in SEOBook’s own words, allows you to “get a holistic view of the competitive landscape of a market directly in the search results”.

It provides you with link and directory information as you browse, alongside PageRank details, Age, and other background information.

SEOToolset

The Search Engine Optimization/KSP Tool provides keyword statistics that assist with search engine marketing decisions. This tool measures a keyword's popularity by showing daily approximations of how often each keyword is searched in the major search engines, derived from monthly statistics.
It's best to consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries will be roughly twice as popular as a keyword with 5,000 searches. Click-through and cost-per-click rates are given to help determine the competitiveness of each keyword. Roll over each keyword to see its search demographics and learn more about a keyword's target audience.

Check Server Page

When search engine spiders come to your website, you want to make sure they can crawl around easily to index the maximum number of pages possible. The Check Server Page tool lets you quickly verify the spiderability of your site. It reads the server's response headers and detects any potential roadblocks.
The report identifies redirects if they exist, and server issues that could cause problems for search engine spiders. It also displays the server status and other details for your reference. It's good to know what's under your server's hood, since a clean server provides the best possible environment for search engine indexing as well as for your users.

Enter the URL of a Web page to check server. If the tool detects any problems, it reports the applicable server error codes and descriptions along with other information, so that you can resolve them. This information is helpful since the engines may reduce a website's rankings if Web server errors are encountered.

Pages Indexed and Inbound Links Report

After you have found out who your competition is, see how many unique pages are ranked in the Top 10 in the major search engines. Then compare it with how many pages you have.

How to Use Google Webmaster Tools to Maximize Your SEO Campaign

Google's Webmaster Tools are essential for any strong SEO effort. To understand their full potential, it's helpful to think about what Google Webmaster Tools' role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.
The Search Queries area gives you both traffic and keyword information.
The Search Queries section is broken down into five main indicators:

  1. Query: Query gives you details on what keywords your site is currently ranked for. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. It's important to remember that "rank for" means showing up in the SERPs - not necessarily actively attracting traffic (yet). This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization.
  2. Impressions: If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This metric gives you a good sense of how many people are seeing specific sections of your content. This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools.
   3. Clicks: Of the people who are seeing your site, how many are clicking? This information lets you know how many searchers seeing your site are taking action and clicking on your search result.
   4. CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. If your click-through rates are low, look at whether you can improve your meta description for that page. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example?
   5. Average Position: This metric tells you where your site typically ranks for each keyword. Since the vast majority of traffic goes to the sites in the top 2 positions for a given term, it's helpful to see how you're performing and the impact that has on your traffic.


As you build web pages within your website, you can create some of your own back-links by linking to relevant pages within your own website. This is a technique you may notice on this website. Remember that the number of links you create counts into the equation.