Easy Ways to Get Backlinks
Definition of inbound link building
In case you’re unfamiliar with the term, an inbound link - also known as a backlink - is any hyperlink on another website that directs users to a page on your website. This yields inbound traffic to your site, hence the term “inbound links.” These types of links are important because they introduce new visitors to your site-referrals-and they’re used by search engines like Google to measure a site’s popularity and weigh the results of online searches.
The text used in a hyperlink is known as anchor text.
The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you.
Ways to Build Backlinks
Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.
One of the practices that is to be avoided is link exchange. There are many programs, which offer to barter links. The principle is simple - you put a link to a site, they put a backlink to your site. There are a couple of important things to consider with link exchange programs. First, take care about the ratio between outbound and inbound links. If your outbound links are times your inbound, this is bad. Second (and more important) is the risk that your link exchange partners are link farms. If this is the case, you could even be banned from search engines, so it is too risky to indulge in link exchange programs.
1) Maintain a steady blog. Consistently creating great blog content that people naturally want to link to is one of the most tried and true ways to organically generate inbound links.
2) Set up an RSS feed for your blog. This makes it easier for others to syndicate your content and then provide attribution links back to your website.
3) Link to other blogs on your blog. A blog is meant to be a social tool. The more you link to others, the greater likelihood one of those bloggers will return the favor.
4) Write guest blog posts. Shop them around to blogs they'd be a good fit for. If one accepts, they should be willing to give you an inbound link in the post (much like this very article!).
5) Create resource lists. Resource lists are both great link bait, and helpful content for your readers. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves.
6) Do some newsjacking. If you are the first blogger to comment on a news event, you'll rise to the top of the SERPs due to the freshness component of Google's algorithm, and others will link to your content in their own accounts of the story.
7) Always link to your social media accounts in the author bio of your articles.
8) Administer a survey. And promise to share the data with others! If you do the data collection and crunching and give some high authority sites access to the findings afterwards, you can bet they'll do some promotion and inbound linking for you to make sure you have a great sample size!
9) Write a book review. If you provide a comprehensive review about another author's content, there's a good chance they (and others!) will link to it.
10) Conduct a free webinar, and post an archived copy online. If it’s informative, your attendees will absolutely share it.
11) Social bookmarking is also considered as backlinks and you should target following network: Google plus, Twitter, Facebook, Pinterest to name a few.
12) Create free tools. HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link.
13) Exchange links with other websites in your niche. Make sure to form link pyramid and keep it natural.
14) Submit your articles to Stumbleupon.
15) Submit your rss feed to rss directories.
16) RSS Directories
All over the Internet there are “RSS Directories” which serve the purpose of letting people explore different blogs/websites on a particular topic. By submitting your RSS feed to these directories your website gets a link back to it.
To submit your website to RSS directories automatically we use a program called Fast RSS Submitter. Fast RSS Submitter will submit your RSS feeds to over 100 RSS directories automatically, saving you a lot of time.
17) Comment on Other Blogs and Post In Public Forms
When you post or comment on another blog, you have the opportunity to include a link to your website. Spamming blogs with crappy, useless comments just to get a backlink isn’t smart, makes you look bad, and is just lame. You definitely won’t build many relationships that way. But, when you take the time to read a post in full, and you take the time to leave a thoughtful, relevant, insightful or helpful post, you not only help the author out by helping them create conversation, engagement, and community on their blog.
You also gain an opportunity to share your expertise or perspective with a new audience. Then when someone reads your comment and likes what you have to say, they can click the link with your comment to go to your website and learn more.
Building backlinks to your website must be done with cautious and knowledge. You should monitor each backlink you create or earn and verify if it carries any SEO value. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove.
As discussions arise on social networks, forums, blogs, and publications relevant to your industry, opportunities arise to make an appearance. These opportunities may be in the form of extending your customer service arm to help resolve public issues, or referencing content on your own website with a helpful and relevant link. For example, a local mechanic can apply their expertise by creating an educational piece of content on their website, such as “how to change your spark plugs.” When the mechanic happens upon a question about this topic on another website, they might want to leave a helpful comment including a link to their own piece of content.